Given the significant changes in the way people are spending their viewing time and the scandals that damaged Facebook’s reputation for delivering trustworthy news, YouTube is currently poised as the next major social media platform where political communication will be delivered and received.

Now ranked as the second largest search engine next to Google, YouTube CEO Susan Wojcicki also boasts that the latest viewership count shows YouTube has as many as 2 billion active users per month. The number represents 45% of the 4.40 billion total of Internet users present throughout the globe.

In addition, a recent Pew Research Center study shows that this year (2019), 73% of U.S. adults who participated in the survey, identified themselves as YouTube users, which outnumbered the 69% who prefer to be identified as Facebook users.

That is why early in October 2019, political campaign teams were quick to respond when the Google-owned, video-sharing social media platform announced the activation of a nascent reservation tool called “Instant Reserve.” In anticipation of the forthcoming 2020 nationwide elections, the reservation tool will allow political campaigners to strategically book slots on YouTube channels in advance. That is considering that voting activities are set to commence by as early as February, especially in critical voting states like Iowa, Ohio, and South Carolina.

Campaign teams can choose advertising slots according to their budget and based on demographics of targeted political audience; as well as customize their reach in a geolocation in a timely manner.

What YouTube Provides as Support for Political Institutions

Making YouTube even more desirable as a social media platform in which to put forward political communication, are the optimization features available to YouTube users.

Reference to political institutions include not only the presidential aspirants of political parties, but also those seeking for public office in the local and state levels. Institutions also include advocates of political issues as a means of conveying issues and concerns needing reforms; or even activists looking to draw support from social media audience in their stand against social injustices.

The YouTube Welcome Module – This segment is designed to help video uploaders to immediately pique the interest of their target audience by way of a trailer video. The clip automatically plays to briefly introduce the channel, its advocacies, and to highlight the key takeaways of the video presentation.

Tools for Enhancing Viewer Experience – To keep an audience interested in what a YouTube channel offers, viewer experience can be enhanced by adding text overlays of annotations. Moreover, presentations on complex issues can include links to the video uploader’s official website, where audience can access supplementary information.

Tools for Engaging Audience – The audience engagement feature takes into consideration that a significant number of voters in the U.S. do not have the luxury of time to attend town hall meetings. This can be addressed through the use of Google’s Hangout multi-way communication app, which will allow several YouTube viewers to engage in a video dialogue, live streamed via the YoutTube channel.

YouTube’s viewership statistics though indicates that the path to reaching the top of the search pages of YouTube is very crowded. That being the case, it would be wise to let social media marketing experts to help you; click here to find out how.


Politicians were hunting since before there have been still not cameras. But in this republic’s first years, some observers appeared keen to read significance into hunting for a pastime. A former U.S. President has been said to have fox hunting using his best hunting gloves around three times every week ahead of the Revolutionary War, as an instance.

Despite its popularity, the hobby keeps its frisson of self-sufficiency masculinity, along with authenticity now. A guy with a gun in the forests is a potent symbol. Republicans and Democrats are keen to be photographed nowadays hunting, however, the collection of seekers is a particularly important constituency for the GOP: Collars are white and male.

So it is clear that hunting equipment remains a highly effective weapon at the arsenal of burnout of the politician. NPR observed in 2010 that firearms were starting to play a prominent part in political advertisements, together with applicants posture assault rifles, pistols, and much more.

But hunting for those cameras may go badly. Back in 2004, John Kerry rather disastrously tried to triumph over rural voters having an embarrassing goose-hunting excursion in the swing state of Ohio. “I know he bought a new camouflage jacket for the occasion, that did make me wonder how regularly he does go goose hunting,” Vice President Cheney sneered at the moment, calling Kerry’s hunting outfit an “October disguise.” After Mitt Romney promised in 2007 to have become a lifelong hunter then explained he had been a “bark and bark hunter, little varmints, if you may,” it was equally as debilitating.

Gaffes are the dangers facing. The Political Graveyard, an internet site, has published an impressive list of politicians who’ve been murdered while fishing or hunting. They comprise a representative in Texas that shot himself at the foot rather than recovered, even a New York state assemblyman who shot himself while cleaning his shotgun and a Wisconsin senator who had been accidentally shot in the rear from his brother in a duck-hunting trip.

With so many hunting expeditions staged into the hilt, the dangers of harm are reduced Now. But that does not mean they are nil. In the hunt with Steve King at Iowa,” Ted Cruz was captured on video along with his gun muzzle pointed in a bunch of individuals, breaking fundamental principles of gun safety. “He is a poser who does not really hunt, or merely a blindingly dangerous nincompoop,” one life NRA member advised Gizmodo. From the election period, Washington has lots of both.

Only 6% of Americans went hunting in 2011, according to the most recent figures in the U.S. Fish and Wildlife Service. And in accordance with this 2014 General Social Survey, only 15% of adults reside in families in which they or their partner were hunters down from a high of 32% in 1977. Despite its own standing that is gun-friendly America isn’t just a state of hunters.

However, you’d never know that by the political group, that likes to dress up in disguise and scattering weapons to your cameras of the country. Simply take the pheasant hunt hosted at Akron, Iowa earlier this month by Iowa congressman Steve King. King’s outing wasn’t any ordinary trip. He had been accompanied by roughly 50 hunters, for example roughly a dozen members of the websites and four candidates. Mike Huckabee, who stated he had been on his own pheasant search, downed a bird. “He is as dead as Elvis,” the former Arkansas governor quipped. The Huckabee effort published a movie of the offender.

Huckabee participated not from the heritage of people killing animals for food, but at a convention of politicians. We have seen President Obama shooting skeet, Sarah Palin supporting airborne wolf hunting, also then-vice-presidential offender Paul Ryan providing an interview to Deer & Deer Hunting magazine regarding his enthusiasm for (have a guess) deer hunting for. King’s search is now its political set-piece. In 2011, he hosted Rick Santorum and candidates Rick Perry.